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Gw2 timekeeper staff11/24/2023 With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants. At our core, we have an inventor mindset - constantly learning, testing out new approaches, changing to get it right and ultimately succeeding. Many companies say they want to move fast - but we enjoy moving at the speed of light, and when we do, that’s X. Our company uniquely has the drive to make this possible. With X we will go even further to transform the global town square - and impress the world all over again. But equally all our users and partners constantly challenged us to dream bigger, to innovate faster, and to fulfill our great potential. In one way or another, everyone here is a driving force in that change. Twitter introduced a new way for people, public figures, and brands to build long lasting relationships. It created a new dynamic for how people communicated, debated, and responded to things happening in the world. The platform changed the speed at which people accessed information. Take a moment to put it all into perspective.ġ7 years ago, Twitter made a lasting imprint on the world. That’s what we’re experiencing together, in real time. As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. The full memo, courtesy of CBNC, is below: Yaccarino’s memo, otherwise, was mostly a lot of cheerleading, applauding X’s team for their work and touting X’s ability to “impress the world all over again,” as Twitter once did. Today, Yaccarino repeats her vague claims around X’s high usage in her company-wide memo even as analysts at Forrester are predicting X will either shut down or be acquired within the next 12 months and numerous critics concur that the X rebrand is destined to fail. At the same time, however, the company was quietly blocking links to in Twitter searches, suggesting it was concerned about the new competition. She did not share any specific metrics or data. Yaccarino subtly pushed back at those reports at the time, claiming that Twitter had its largest usage day since February in early July. Additionally, Cloudflare CEO Matthew Prince earlier this month tweeted a graph of traffic to the domain that showed “Twitter traffic tanking,” he said. Plus, Similarweb said Twitter’s web traffic was down 11% compared with the same days in 2022. Data from web analytics firm Similarweb indicated Twitter’s web traffic declined 5% for the first two days its latest rival, Instagram Threads, became generally available, compared with the week prior. However, all is not well at Twitter X, whose traffic - at least by third-party measurements - has been dropping. In addition, earlier this month, Twitter began sharing ad revenue with verified creators. Fired Fox News host Tucker Carlson had been posting lengthy videos to Twitter as well, until ordered to stop by the network. In May, the company began allowing subscribers to upload two-hour videos to its service, which advertiser Apple then leveraged when it released the entire first episode of its hit Apple TV+ show “Silo” on the platform. Twitter, now X, has already implemented some of Musk’s ideas around videos and creator monetization. Those possible product concepts were again referenced in Yaccarino’s new missive, when she writes, “Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking – creating a global marketplace for ideas, goods, services, and opportunities.” At the time, he even mentioned the possibility of establishing money market accounts on Twitter that would pay a high-interest rate to attract consumers to X. His grand plan has been to create an app that allows creators to monetize their content, then later moves into payments services and even banking, Musk remarked during a Twitter Spaces livestream with advertisers in November. The service formerly known as Twitter has been working to become more than just a social network and more of an “everything app,” as owner Elon Musk dubbed it.Īs the Telsa and Space X exec explained in October 2022, telegraphing Twitter’s eventual rebranding, buying Twitter was meant to be “an accelerant to creating X, the everything app.” The exec once again claims, without sharing any specific metrics, that the service’s usage is at an “all time high,” and hints at what’s to come in terms of new product experiences for the newly rebranded platform. Twitter’s ( now X’s) newly established CEO Linda Yaccarino touts the company’s success and X’s future plans in a company-wide memo obtained by CNBC.
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